Once considered eligible, an electronic informed consent form (ICF) was sent. Next, a research team member called individuals who met the criteria from the screening form and verbally asked additional questions related to the study criteria.
Clicking on the advertisement directed potential participants to a web-based screening form to answer 6 brief questions related to the study criteria. Advertisement campaigns were configured on Facebook to reach an audience who could be potentially eligible. The Delaware Physical Exercise and Activity for Knee Osteoarthritis program compares a virtually delivered exercise program to a control group receiving web-based resources among adults with knee OA. Methods: This was a secondary analysis using data collected over the first 5 months of an ongoing study of adults with knee OA. Objective: The aim of this study was to report on the conversion of clicks on a Facebook advertisement campaign to consent to enrollment in an ongoing telehealth physical therapy study for adults with knee OA, and the costs associated with recruitment. Understanding this is especially important for clinical trials conducted remotely, such as telehealth-based studies, which open the possibility to recruit over large geographical areas and are becoming more common for the treatment of chronic health conditions, such as osteoarthritis (OA). However, little is known about the extent to which clicks on social media advertisements translate to the actual consent and enrollment of participants who meet the study criteria. These ad campaigns may be a cost-effective approach to reaching and recruiting participants who meet specific study criteria. Social media platforms, such as Facebook, offer the opportunity to recruit participants through paid advertisements. Asian/Pacific Island Nursing Journal 10 articlesĮmail: Recruiting study participants for clinical research is a challenging yet essential task.JMIR Bioinformatics and Biotechnology 32 articles.JMIR Biomedical Engineering 68 articles.Journal of Participatory Medicine 78 articles.JMIR Perioperative Medicine 89 articles.JMIR Rehabilitation and Assistive Technologies 201 articles.JMIR Pediatrics and Parenting 279 articles.Interactive Journal of Medical Research 306 articles.JMIR Public Health and Surveillance 1141 articles.
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